Support Downtown Ludington by sponsoring one of our events.

The Downtown Ludington Board presents several events every year to draw crowds into and around the Downtown district. These events are typically free with low cost “satellite” activities such as races, food tastings and beer tents.

Sponsoring these events provide your business great exposure to attendees as well as advertising audiences. You have the opportunity to help the Downtown Ludington Board deliver quality activities that the community and it’s visitors can enjoy while increasing traffic and driving sales in local businesses.

Custom sponsor activation plans, such as contests, give-a-ways or crowd participation activities can be incorporated into any event.

Please review our sponsorship packet filled with valuable promotional opportunities and contact Jen Tooman to get involved at one of these community events. | 231-845-6237

Events are promoted using:

• Facebook
• Instagram
• Downtown Ludington 36” x 48” Kiosks (James St Plaza & City Park)
• Facebook Live Show (Thursdays at 11am)
• Downtown Ludington Newsletters
• Chamber of Commerce Newsletters
• Ludington Daily News Ads
• EventBrite Tickets (per event)
• Various other regional entities

Opportunities at events:

• Banners
•  Barricade covers
• Logo on tickets
• Logo on promotional materials, such as maps, coupons and fliers
• Booths/Kiosks at the event
• Logo on Tshirts
• Logo on glasses
• Stage Announcements


1.   Create/Develop/Enhance Credibility
2.   Change/Strengthen Brand Image
3.   Create Awareness and Visibility
4.   Distribute Samples or Trial Offers
5.   Highly Targeted Marketing
6.   Lead Generation
7.   Media Exposure
8.   Community Involvement/Giving Back
9.   Tax Deduction/ Write Off
10. Entertain Clients

“Fostering the growth of events downtown has been huge for our businesses. Our contributions, both in cash sponsorships and volunteering have paid off immensely. 
Downtown events give people both locally and out of the area reason to make a day or weekend trip in Ludington. The more people we can get downtown through events, the more business opportunity we have as a community. 
The most recent Brrrew Fest event turned an otherwise slow winter weekend for the restaurants into a weekend on par with our normal summer sales volume.”        
— Brian
Mitten Bar